People Do Judge Authors By Their Covers
I do believe what Dan Kennedy says, when he says clunky copy outsells clean copy. But not all the time. And recently, a university study proves this point. People have a tendency to forge not only a lasting opinion based… more…
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Originally Posted on 6/11/2006 5:04:54 PM
Content source: http://www.michelfortin.com/archives/2006/02/people_do_judge/