Want Better Copy? Go On A Quest!
Writing copy is usually the easiest part of my work. But figuring out what to say is often a whole lot harder than knowing how to say it. That requires a lot of research, creativity and, of course, "sales detective… more…
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Originally Posted on 6/5/2006 6:01:25 PM
Content source: http://www.michelfortin.com/archives/2005/12/want_better_cop/